The CorsPro blog is here to provide ideas, valuable insights and creative solutions for the presales process.
If we were given the opportunity to show only one part of a proposal to a prospect, we would show them the executive summary. This is your opportunity to prove to them that you understand their business, challenges, the underlying cause of those challenges, and how you’re going to solve them. However, most sales teams either don’t include an executive or it is poorly written. Read about the 5 most common mistakes made with inadequate executive summaries so you don’t make them too.